Sean Patrick Haley

Objectives

• Increase consumer banking with Spire Credit Union

• Extend the brand promise “Driven By Midwestern Values” to a broader audience

• Increase awareness of the services that credit unions provide 

Strategy

• Run an educational marketing campaign that introduces SPIRE credit union

• Relate SPIRE’s services to important life events 

• Feature SPIRE’s CEO helping everyday Minnesotans

Media:  Print, Digital, Video, Outdoor

Results

• 92% of readers said that they liked the ad

• 90% of readers said that the ad offered new information about SPIRE

• 92% of readers said that the ad was easy to understand

• 93% of readers said they felt more positive about SPIRE after reading the ad

• 40,000 readers said that they would consider doing business with SPIRE (after the initial ad)

Role:  Creative Direction, Pitch