I am a creative problem-solver by nature. I love bringing things to life. In my personal life, I express that through hobbies like woodworking and gardening. Professionally, I express it by developing unique advertising concepts and creative.
For the past 10+ years, I’ve served as Executive Creative Director at Foundry North, the Minnesota Star Tribune’s advertising agency. Over that decade, I expanded our creative capabilities from traditional print and digital display into a full-service agency—specializing in high-impact video, engaging content, and leveraging cutting-edge AI tools to scale production without losing craft.
Starting as a copywriter, I evolved into a multi-disciplinary leader comfortable across graphic design, video editing, and modern AI creative direction.
No matter the medium or industry, I work hard to ensure every message is delivered with an authentic, accessible voice. I've built memorable campaigns across medical, financial, entertainment, and retail clients, driven by the simple joy of taking an idea from conception to completion.
But if you really want to know what makes me tick, it’s this: I swallowed a wristwatch when I was a child.