OBJECTIVE: Rosedale Chev wanted to promote a special “Triple Play” service program, and to associate with their Minnesota Twins Sponsorship.

STRATEGY AND CONCEPT: We built them an interactive Twins Trivia game. Users needed to get 4 correct answers before getting 3 incorrect answers – they needed to circle the bases before striking out. If they circled the bases, they could enter to win Twins tickets.

The contest ran for 3 weeks; we wanted to encourage contestants to play more than once. To do so, we built 60 questions into the game. They were randomly displayed. 

PLAY THE GAME:  Here.

ROLE:  Creative Direction, Concept, Copy