Objectives

»Increase awareness of Gabberts luxury furniture offerings

»Educate consumers on the high-quality materials, and construction that goes into furniture available at Gabberts

»Present Gabberts as an expert

Strategy

»Run a content marketing campaign
that introduces Gabberts unique

Results

»80% of readers said the ad appealed to them

»91% of readers felt more positive about Gabberts after reading the ad

»17,000 readers said that they
would visit Gabberts

»8,000 readers said they would make a purchase at Gabberts