OBJECTIVE:  Culligan wants to expand their business-to-business sales. In a digital environment, this presented us with a difficult task: How do you draw the attention of business decision makers to bottled water?

STRATEGY/CONCEPT:  We created “Tales from the Office Cooler,” a set of comic strips depicting how having access to quality water improved the morale and productivity of their workers.

RESULTS:  Compared to their past campaigns, the performance of the campaign near doubled.

ROLE:  Concept, Creative Direction, Copywriting