Content Marketing
MAYO CLINIC: HEALTH HIGHLIGHTS
The Mayo Clinic wanted to secure their reputation as the preeminent medical facility in the Midwest, and to seem more approachable. We created a weekly infographic series to do just that. It is entering its 4th year.
ALERUS: STAYING FINANCIALLY FIT
Alerus wanted to increase their brand recognition in the Twin Cities. We created a bi-weekly content campaign running in Star Tribune business sections. In 6-months, recognition with our readers jumped 23 points.
SURDYK’S: MINnesota by the drop
A regional destination for vinophiles, Surdyk’s faced increased competition from out-of-market retailers like Total Wine. To capitalize on their local roots, we created a content series focusing on local brewers, distilleries, and winemakers.
Your Boat CLub: Live the boat Life
Your Boat Club has a unique business model: They allow members to timeshare boats on Minnesota lakes. Customers we having a tough time getting the model. We created an infographic that explained what they do.
DELL SMALL BUSINESS: DEFEND, DETECT, REPEl
Dell’s Small Business group wanted to increase leads for their cybersecurity products. We created a 4-part content series. It ran in 20 publications in 5 markets. Dell called it the most successful small business program they’ve run.
SPIRE: WITH YOU AT EVERY TURN
SPIRE Credit Union wanted to increase the use of their services - particularly by broadening the understanding of the services Credit Unions provide. We started with an infographic; the campaign expanded to broadcast, indoor, and outdoor.
Fleet Farm: ORange Friday
Each fall, Fleet Farm kicks off hunting season with a sales event called “Orange Friday. To promote it, we created a 5-part digital comic. Fleet Farm reported lines to get into their stores on Orange Friday.
culligan: tales from the office cooler
Culligan wanted to improve the performance of a business-to-business digital campaign. We created a series of comics that explained how Culligan water improved business morale. Performance doubled.