ystic Lake Casino was launching a new baccarat room in November 2024. They needed to build hype, demystify the game for newcomers, and drive adult traffic to the casino floor.

We concepted and produced a high-energy 30-second spot. To capture the fast-paced nature of baccarat, we built the concept around a custom musical score driven by the authentic sounds of the game—the rhythmic click of chips and the flick of turning cards.

Role: Concept, Creative Director